Reverse Engineering Start Date: June 10, 2025
This is the deconstruction log for the Bruce Studio Chanel 25 Bag 25A – Small
It’s a long-form post. The complete journey is split into:
Deconstruction → Production → Finished Product Showcase & Comparison
Chanel "25 Bag" 25A Small
Retail Price: 47,800 RMB
Named after the year, the "25 Bag" is easily one of Chanel’s most hyped releases for 2025. The on-body look is incredible—I highly recommend visiting a boutique to try it on before committing.
Pre-Teardown Prep
Product Overview
⚠️ Note: Leather materials vary by season. The specific unit I purchased is from the 25A season.
Pre-Teardown Weight Test
Weight: 711g (Empty bag)
The Teardown
Drawstring Chain & Lock Button
(Refer to photos for the chain connector construction)
Step 1: Open the connection rings and detach the chain.
The Drawstring Chain:
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Total links: 117
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Material: Solid Copper
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⚠️ Distressing: The chain features a heavy "Worn Gold" distressed finish. While all hardware is distressed, only the chains reach this specific level of "worn-through" gold effect.
The Lock Button:
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Structure: As shown in the diagram.
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Material: Zinc Alloy
The Large Handle Chain
Step 2: Disassemble the blocking plate to detach the main handle chain.
Blocking Plate Components:
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Material: Solid Copper
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Branding: Stamped engraving
The Handle Chain:
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Total links: 50
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Material: Copper-Clad Aluminum
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⚠️ Tech Note: The use of copper-clad aluminum is a deliberate design choice to reduce the overall weight of the bag.
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⚠️ Distressing: Same heavy "Worn Gold" effect as the drawstring chain.
Chain Grommets
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Material: Solid Copper
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Branding: Stamped engraving
Side Pocket Magnetic Snaps (Male & Female)
Male Component Assembly:
- Decorative Chanel: Solid Copper / Laser Engraved
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Screw Nut: Solid Copper
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Male Screw & Washer: Stainless Iron
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Support Plate: Aluminum
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⚠️ Note: The support plate is placed inside the "ear" of the side pocket flap to maintain its structured shape.
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Female Component Assembly:
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Shell Material: Solid Copper
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Branding: Stamped engraving
Body Grommets
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Total: 16 pieces
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Material: Solid Copper
Leather & Stamping
Main Label Heat Stamping
The leather label is actually part of an open pocket (I’ll show the pocket construction in a later post).
⚠️ Gold Overflow: As shown in the photos, there is a natural "Gold Bleed" around the characters. This specific overflow is a signature trait of a ZP (Retail) unit.
Authentication Plate (Laser Plate)
Teardown Conclusion
⚠️ Final Hardware Note: Every single hardware component features a distressed finish. However, only the chains utilize the heavy "Worn Gold" effect, while the other components feature a standard aged distressing without the "worn-through" look.
That wraps up the deconstruction phase.
As a reminder, the complete journey for this project is broken down into:
Deconstruction → Production → Finished Product Showcase & Comparison.
If you want to view the other sections, please head over to the respective posts.